Chapter Strategic Plan
VISION STATEMENT: Inspire and enrich membership through value added events.
MISSION STATEMENT: Expand and enhance the visibility and awareness of ASID and our membership
GOAL A: To support the membership in their marketing efforts.
Objective 1: Develop a media supported plan to help our members promote their businesses
Strategy 1.1 Produce events specifically designed for publicity and to provide the public with relevant knowledge.
Tactic 1.1 1 Explore & produce a project to showcase all design elements, while including all categories of membership.
Tactic 1.1 2 Create opportunities for our members to take part in community service projects
Tactic 1.1 3 Showcase community service projects completed by members
Strategy 1.2 Develop on-going key working relationships with local media
Tactic 1.2 1 Maintain a top-quality press list & keep it on monthly newsflashes
Tactic 1.2 2 Nurture partnership with media to help members get published
Strategy 1.3 Maintain and advance current vehicles for dissemination to the public
Tactic 1.3 1 Provide link to national ASID website for general information on working with designers
Tactic 1.3 2 Work with the press for coverage about our chapter
Strategy 1.4 Explore joint marketing and advertising opportunities
Tactic 1.4 1 Explore partnering with IP’s and others
Objective 2 Assist consumers in finding member designers, students and IP’s
Strategy 2.1 Improve website to assist consumers searching for a designer, faster search,etc.
Tactic 2.1 1 Source members by area and discipline
Tactic 2.1 2 Add IP members to the database
Tactic 2.1 3 Provide IP ‘searchable database’ for designers to use
Tactic 2.1 4 Allow SRB access to all student members, categorized by School.
Tactic 2.1 5 Ensure protocol is applied when consumers call office looking for a designer
GOAL B: Create networking and business development opportunities with other design professionals to build loyalty among the members
Objective 3 Create networking opportunities for designers
Tactic 3.1 1 Have the fashion show again
Tactic 3.1 2 At the meetings, designers give short testimonials about IPs that they’d used
Tactic 3.1 3 End our board meetings 15 min. earlier so we can mingle and introduce around
Tactic 3.1 4 At meetings, Introduce students, IPs, and first time attendees
Tactic 3.1 5 Create different colored badges for students and IPs
GOAL C: Promote a supportive and relaxed environment to encourage participation at every level
Objective 4 Maintain and enhance communications with existing members
Strategy 4.1 Continue with a monthly newsflash, featuring upcoming events and programs
Tactic 4.1 1 Distribute via e-mail
Tactic 4.1 2 Post on our chapter website
Tactic 4.1 3 Maintain event calendar on our website to highlight upcoming events
Strategy 4.2 Distribute e-blasts to membership on Tuesdays (only) to remind members of events in the coming week
Strategy 4.3 Distribute notifications/invitations for major events via standard mail as budget allows, DAG
Strategy 4.4 Produce the annual membership directory, Naylor
Strategy 4.5 Post quarterly newsletter on chapter website
Objective 5 Recognize accomplishments of our members
Strategy 5.1 Publish member accomplishments in Newsflash with photo if provided
Tactic 5.1 1 Publish names of members who passed NCIDQ
Strategy 5.2 Continue the tradition of an annual Design Awards Competititon/Gala
Tactic 5.2 1 Publish winning designs in local publications
Tactic 5.2 2 Publish winning designs on our chapter website
Tactic 5.2 3 Publish winning designs in our quarterly newsletter
Tactic 5.2 4 Continue the design competition to include student work & sustainable design
Tactic 5.2 5 Produce an annual Design Awards Gala to showcase these projects
Strategy 5.3 Membership committee to notify designers who have passed the NCIDQ exam that they’ll be honored at the Design Award Gala
Strategy 5.4 Maintain the duties of the Chapter Archivist to be covered by Chapter admin.
Tactic 5.4 1 Chapter administrator to put out a call for photos from all ASID events & to take photos when present
Tactic 5.4 2 Incorporate photos in the monthly newsflash
Tactic 5.4 3 Create an electronic binder of the year’s events for posting on the website
Objective 6 Create a welcoming environment for new members
Tactic 6.1 1 Membership Director to provide a list of new members to the Chapter Administrator every month for inclusion in the newsflash
Tactic 6.1 2 Membership Director to contact new members directly by phone to welcome and invite to the upcoming meeting
Tactic 6.1 3 Membership Committee to hold new member orientation meetings periodically to answer questions, provide them with committee opportunities & roundtable information
Tactic 6.1 4 Recognize new members (designers & IP) and advancing members (student to Allied and Allied to professionals) at the monthly meetings
Tactic 6.1 5 Maintain the tradition of the annual New Member Tea by inviting members who joined in the past 3 years
Objective 7 Create a culture of conviviality that encourages members to attend meetings, share information and invite others to join our chapter
Strategy 7.1 Reduced admission fee for members at monthly meetings, when possible
Strategy 7.2 Ribbons to attach to nametags with ‘Ambassador’ on them
Strategy 7.3 Encourage roundtable networks for our members based on geographical areas
Strategy 7.4 Structure meeting differently
Tactic 7.4 1 Introduce students, IP’s and first time attendees
Tactic 7.4 2 End board meetings 15 minutes early so board can mingle, especially with above-mentioned group
Tactic 7.4 3 Have different colored nametags for students and IP’s
Tactic 7.4 4 Have ‘Ambassadors’ board greet at door and mingle with first timers
Objective 8 Provide a variety of professional education opportunities critical for advancement to and maintenance of professional membership
Strategy 8.1 Create an educational program which is unveiled to membership at the beginning of term
Tactic 8.1 1 President to meet with incoming Programs Director, IP rep and relevant committee chairs prior to taking office to plan the year’s programs & funding
Tactic 8.1 2 Offer monthly chapter meetings based on survey result suggestions
Tactic 8.1 3 Provide opportunities for members to accrue CEUs
Tactic 8.1 4 Access ASID National database of approved CEU’S (Distinguished Speakers Series
Tactic 8.1 5 Have a minimum of 3 CEU events
Tactic 8.1 6 Dedicate a meeting to networking and business developoment
Tactic 8.1 7 Create follow-up seminars, where deemed appropriate, i.e. Sat. 1/2 day retreats
Tactic 8.1 8 Dedicate one meeting to using our local and national websites
Tactic 8.1 9 Have a program about creating and mainaining a good portfolio
Tactic 8.1 10 Layer programs, for instance, have 2 subjects at one meeting, a way to entice more participation in our meetings
Objective 9 Encourage advancement of Allied Memberts to Professional level
Strategy 9.1 Encourage Allied members and graduating design students to take STEP workshop and NCIDQ exam
Tactic 9.1 1 STEP chair to work with CA North Chapter to jointly produce STEP workshop
Tactic 9.1 2 Provide incentives for professional advancement
GOAL D: Renew and retain Industry Partners
Objective 10 Encourage new IP memberships
Strategy 10.1 Hold IP and sponsorship drive.
Tactic 10.1 1 Have 1 networking event that is free to potential IPs if invited by a designer
Tactic 10.1 2 Recognize members who recruit and support IPs and sponsors
Objective 11 Provide opportunities for IPs to interact with designers
Tactic 11.1 1 Investigate potential IP-Designer joint projects
Tactic 11.2 Explore trade show format to attract designer attendance, IP SPOTLIGHTS
Objective 12 Increase visibility of IP members
Tactic 12.1 IP rep to chair IP Steering Committee to develop Sponsorship and Program hosting packages to increase IP member visibility at all chapter functions. All levels of participation are to be investigated
Tactic 12.2 Offer DAG sponsors an advertising sign for Dean’s background
Tactic 12.4 IP committee to co-ordinate “Lunch and Learn” sessions at interested IP showrooms for informal small group learning opportunities
Tactic 12.5 Include a descriptive tag line in the directory for each IP members to describe their services or products
Tactic 12.6 Feature IP news in the newsflash
Tactic 12.7 Feature sponsors in the quarterly newsletter
Tactic 12.8 Hold monthly meetings at IP members’ establishments
Tactic 12.9 Provide means to highlight IPs in the chapter Design Competition. Publish winning designs with “IP Inside” in monthly newsflash quarterly newsletter and website
Tactic 12.10 Consider creating a bulleting board on the website for members to contact IP members with questions and requests
Tactic 12.11 Explore opportunities for IP members to advertise on chaper website
Tactic 12.12 Encourage members to network and conduct business with IPs
GOAL E: Support student members as our Chapter’s future
Objective 13 Encourage new Student memberships
Strategy 13.1 Encourage new student members by offering incentives, i.e. highly discounted membership fees transitioning from student to Allied
Tactic 13.1 1 Encourage students to work the check-in table at all meetings to allow them the opportunity to meet the designers
Tactic 13.1 2 Offer free admission ‘one-time’ only for non-ASID members; non-member fees apply to attend subsequent events
Tactic 13.1 3 Maintan a policy of no admission fee to monthly networking events for ASID Student Chaper members.
Strategy 13.2 Board member (could be on a rotating basis) attend local ASID Chapter meetings and Interior Design club meetings when appropriate
Tactic 13.2 1 While at above events, introduce ASID CHAPTER EVENTS, etc.
Tactic 13.2 2 Encourage student participation
Objective 14 Maintain open communication with student members
Strategy 14.1 Include students in all chapter communications
Tactic 14.1 1 Obtain and update email addresses from student campus chapters
Tactic 14.1 2 President and President Elect to speak at all local student interior design programs, i.e. introduce self and ASID, etc.
Objective 15 Provide opportunities for students to interact with all members
Strategy 15.1 Continue to support the Student Career Forum
Tactic 15.1 1 Have a liaison member participate in the SCF
Tactic 15.1 2 Appoint 2 ASID members to set up a table with literature at SCF
Tactic 15.1 3 Support SCF financially, scholarship $$
Strategy 15.2 Create opportunities between practicing designers and design students
Tactic 15.2 1 Maintain “Knowledge Exchange” programs for students to learn the business from designers and the designers learn technology from the students
Tactic 15.2 2 Invite student members to be a part of ASID team projects.
Objective 16 Encourage student participation in design competitions
Tactic 16.1 1 Provide a category in the design awards competition for ASID student members
Tactic 16.1 2 Sponsor a category in the SCF design competition
GOAL F: Support the Chapter Board, Officers and Office
Objective 17 Support the Chapter Board
Strategy 17.1 Provide Board Training
Tactic 17.1 1 President-Elect to organize Board Training to occur during CLC
Tactic 17.1 2 President and President-Elect to attend ASID National training as budget allows
Strategy 17.2 Create Strategic Plan for future Board actions
Tactic 17.2 1 President-Elect to organize Member needs survey
Tactic 17.2 2 President-Elect to organize Strategic Planning Session
Strategy 17.3 Create and follow realistic budgets based on historical information
Tactic 17.3 1 President Elect to develop Work Plan based on approved strategic plan
Objective 18 Support the Chapter Officers
Tactic 18.1 1 Chapter office to keep a clearly organized digital archive of each year’s member and IP surveys, strategic plan, work plan, minutes and financials to help the President-Elect with work and strategic plans
Tactic 18.1 2 Provide for all board members to attend the CLC training when applicable
Tactic 18.1 3 Create a volunteer databases to be maintained by the Chaper Administrator
Tactic 18.1 4 Maintain a set of binders for board members to use, outlining office procedures responsibilities, major chapter events and all board members job descriptions responsibilities, Event binders are to be completed with budgets, timelines and volunteer requirements
Objective 19 Maintain a Chapter office that supports its membership and conveys professionalism
Strategy 19.1 Maintain a part-time administrator
Tactic 19.1 2 Administrator to work 20 hours per week, or as defined in work plan
Tactic 19.1 Office administrator to submit timesheets & report directly to the President & PE
Strategy 19.2 Administrator should present a professional appearance to all
Tactic 19.2 1 Provide training for administrator as needed
Objective 20 Maintain a professional office with up to date euipment to be reviewed annually
Tactic 20.1 1 Continue to rent our current office
Tactic 20.1 2 Purchases new technology and office equipment as needed
Tactic 20.1 3 Provide for office supplies as needed
Tactic 20.1 4 Provide for office maintenance as needed
Objective 21 Maintain a professional-looking Chapter website as a primary method of Chapter communication
Strategy 21.1 Have technical support to update and maintain our website on a monthly basis
Tactic 21.1 1 Assure listing with major search engines
Tactic 21.1 2 Evaluate internet service provider periodically
GOAL G: Ensure and protect Interior Designers’ Right to Practice
Objective 22 Inform our chapter members regarding legistative issues
Tactic 22.1 1Maintain and support our chapter Legislative Liaison to attend legislative meetings
Tactic 22.1 2 Convey legislation news to our members through the newsflash